How a First-Time Author With No Following Became a National Bestseller.
How a First-Time Author With No Following Became a National Bestseller.
How a First-Time Author With No Following Became a National Bestseller.
With no fame, followers, or publishing experience. Just expertise worth sharing.
With no fame, followers, or publishing experience. Just expertise worth sharing.
With no fame, followers, or publishing experience. Just expertise worth sharing.
See How We Build Bestselling Books for Experts Like You
See How We Build Bestselling Books for Experts Like You
See How We Build Bestselling Books for Experts Like You
Before Working With KAA
Before Working With KAA
Before Working With KAA
Ken had decades of experience. But no platform - and no path to get published.
Ken had decades of experience. But no platform - and no path to get published.
Ken had decades of experience. But no platform - and no path to get published.
Ken had decades of experience. But no platform - and no path to get published.
Most experts have the same problem: they’ve built success worth writing about, but the publishing world won’t take them seriously without a following.
Most experts have the same problem: they’ve built success worth writing about, but the publishing world won’t take them seriously without a following.
Most experts have the same problem:
they’ve built success worth writing about, but the publishing world won’t take them seriously without a following.
Most experts have the same problem: they’ve built success worth writing about, but the publishing world won’t take them seriously without a following.
Ken was no different.
Ken was no different.
Ken was no different.
Ken was no different.
The KAA Advantage
The KAA Advantage
The KAA Advantage
We rebuilt his book, his positioning, and his publishing strategy from the ground up.
We rebuilt his book, his positioning, and his publishing strategy from the ground up.
Voice Capture:
Voice Capture:
Voice Capture:
We extracted Ken’s real-world experience and insights - and structured them into a clear, compelling narrative.
We extracted Ken’s real-world experience and insights - and structured them into a clear, compelling narrative.
We extracted Ken’s real-world experience and insights - and structured them into a clear, compelling narrative.
Strategic Positioning:
Strategic Positioning:
Strategic Positioning:
We positioned the book around opportunity and economic mobility - exactly what readers and publishers were looking for.
We positioned the book around opportunity and economic mobility - exactly what readers and publishers were looking for.
We positioned the book around opportunity and economic mobility - exactly what readers and publishers were looking for.
Bestseller Blueprint:
Bestseller Blueprint:
Bestseller Blueprint:
Former Big-5 editors shaped the proposal, while our agents pitched it directly to top publishers.
Former Big-5 editors shaped the proposal, while our agents pitched it directly to top publishers.
Former Big-5 editors shaped the proposal, while our agents pitched it directly to top publishers.
Publishing Deal & Launch:
Publishing Deal & Launch:
Publishing Deal & Launch:
The book sold at auction to HarperCollins in a mid six-figure deal - then launched with full PR and media support.
The book sold at auction to HarperCollins in a mid six-figure deal - then launched with full PR and media support.
The book sold at auction to HarperCollins in a mid six-figure deal - then launched with full PR and media support.
We rebuilt his book, his positioning, and his publishing strategy from the ground up.
We rebuilt his book, his positioning, and his publishing strategy from the ground up.
We rebuilt his book, his positioning, and his publishing strategy from the ground up.
What Happened Next:
What Happened Next:
What Happened Next:
Book sold at auction to HarperCollins
Book sold at auction to HarperCollins
Book sold at auction to HarperCollins
Book sold at auction to HarperCollins
Hit the Wall Street Journal Bestseller List
Hit the Wall Street Journal Bestseller List
Hit the Wall Street Journal Bestseller List
Hit the Wall Street Journal Bestseller List
Featured on major media platforms
Featured on major media platforms
Featured on major media platforms
Featured on major media platforms
Endorsed by Tony Robbins
Endorsed by Tony Robbins
Endorsed by Tony Robbins
Endorsed by Tony Robbins
Ken built a national personal-brand platform
Ken built a national personal-brand platform
Ken built a national personal-brand platform
Ken built a national personal-brand platform
Ken didn’t just publish a book. He built a legacy business around it.
Ken didn’t just publish a book. He built a legacy business around it.
Ken didn’t just publish a book. He built a legacy business
around it.
Blue-Collar Cash became more than a book. It became a platform.
Blue-Collar Cash became more than a book. It became a platform.
Blue-Collar Cash became more than a book. It became a platform.
Blue-Collar Cash became more than a book. It became a platform.
See How We Build Bestselling Books for Experts Like You
See How We Build Bestselling Books for Experts Like You
See How We Build Bestselling Books for Experts Like You
Could Your Book Follow the Same Path?
Could Your Book Follow the Same Path?
Could Your Book Follow the Same Path?
Ken didn’t start as an author. He started with experience, a point of view, and a business worth amplifying.
Ken didn’t start as an author. He started with experience, a point of view, and a business worth amplifying.
Ken didn’t start as an author. He started with experience, a point of view, and a business worth amplifying.
The next step isn’t writing. It’s clarity.
The next step isn’t writing. It’s clarity.
The next step isn’t writing. It’s clarity.
See How We Build Bestselling Books for Founders Like You
See How We Build Bestselling Books for Founders Like You
See How We Build Bestselling Books for Founders Like You
200+
200+
200+
Sunday Times & New York Times Bestsellers
Sunday Times & New York
Times Bestsellers
Sunday Times & New York Times Bestsellers
600+
600+
600+
Bestsellers
Bestsellers
Bestsellers
5,000+
5,000+
5,000+
New Authors Launched
New Authors Launched
New Authors Launched
100mil+
100mil+
100M+
Books Sold
Books Sold
Books Sold
Books That Built Reputations - and Businesses
Books That Built Reputations - and Businesses
Books That Built Reputations - and Businesses
With 30+ former Big-5 editors & publishing executives, our team has guided 5,000+ authors and sold 100M+ books - helping founders create books that grow their business.
With 30+ former Big-5 editors & publishing executives, our team has guided 5,000+ authors and sold 100M+ books - helping founders create books that grow their business.
With 30+ former Big-5 editors & publishing executives, our team has guided 5,000+ authors and sold 100M+ books - helping founders create books that grow their business.
Scott Cawthon
#1 New York Times- Best Selling Author, Over 1 million copies sold!
#1 New York Times- Best Selling Author, Over 1 million copies sold!
"Kevin Anderson’s team delivers excellence -responsive, dedicated, and trusted partners on over a dozen manuscripts, including Five Nights at Freddy’s."
"Kevin Anderson’s team delivers excellence -responsive, dedicated, and trusted partners on over a dozen manuscripts, including Five Nights at Freddy’s."
Brian Baumgartner
Actor on NBC’s The Office and author of New York Times bestseller.
Actor on NBC’s The Office and author of New York Times bestseller.
“Thanks to the tireless support of Kevin Anderson & Associates - especially Eric Spitznagel - for shaping our story with such skill and heart.”
“Thanks to the tireless support of Kevin Anderson & Associates - especially Eric Spitznagel - for shaping our story with such skill and heart.”
Ken Rusk
Author of Wall Street Journal Bestseller.
Author of Wall Street Journal Bestseller.
“I didn't have a built-in audience to sell thousands of books to. But within a few months, I was a best selling author!”
“I didn't have a built-in audience to sell thousands of books to. But within a few months, I was a best selling author!”
Tom Golisano
Self-made billionaire, founder of Paychex, and author of the #1 national bestseller Built, Not Born
Self-made billionaire, founder of Paychex, and author of the #1 national bestseller Built, Not Born
"Kevin Anderson & Associates guided me seamlessly through the publishing process - capturing my voice and bringing clarity to every page."
"Kevin Anderson & Associates guided me seamlessly through the publishing process - capturing my voice and bringing clarity to every page."
Bestselling author, millions of copies sold
Bestselling author, millions of copies sold
Bestselling author, millions of copies sold
NYT bestseller by producers of NBC’s The Office
NYT bestseller by producers of NBC’s The Office
NYT bestseller by producers of NBC’s The Office
No. 1 NYT bestseller with 9,000,000+ copies sold
No. 1 NYT bestseller with 9,000,000+ copies sold
No. 1 NYT bestseller with 9,000,000+ copies sold
NYT bestseller, 100,000+ copies sold
NYT bestseller, 100,000+ copies sold
NYT bestseller, 100,000+ copies sold
Six-figure deal with Harper and WSJ bestseller
Six-figure deal with Harper and WSJ bestseller
Six-figure deal with Harper and WSJ bestseller
#1 national and WSJ bestseller
#1 national and WSJ bestseller
#1 national and WSJ bestseller