From Mind-Blowing Performer to Instant New York Times Bestseller.
From Mind-Blowing Performer to Instant New York Times Bestseller.
From Mind-Blowing Performer to Instant New York Times Bestseller.
How Oz Pearlman turned decades of expertise into a bestselling book with KAA
How Oz Pearlman turned decades of expertise into a bestselling book with KAA
How Oz Pearlman turned decades of expertise into a bestselling book with KAA
Published by Viking Books and endorsed by leaders like David Goggins, Mark Cuban, Jay Shetty, Adam Grant, Tony Robbins, and more.
Published by Viking Books and endorsed by leaders like David Goggins, Mark Cuban, Jay Shetty, Adam Grant, Tony Robbins, and more.
Published by Viking Books and endorsed by leaders like David Goggins, Mark Cuban, Jay Shetty, Adam Grant, Tony Robbins, and more.
See How We Build Bestselling Books for Founders Like You
See How We Build Bestselling Books for Experts Like You
See How We Build Bestselling Books for Founders Like You
Before Working With KAA
Before Working With KAA
Before Working With KAA
Oz didn’t want a book of “tricks.” He wanted a serious, credible playbook that captured the psychology behind his performances.
Oz didn’t want a book of “tricks.” He wanted a serious, credible playbook that captured the psychology behind his performances.
Oz didn’t want a book of “tricks.” He wanted a serious, credible playbook that captured the psychology behind his performances.
Oz didn’t want a book of “tricks.” He wanted a serious, credible playbook that captured the psychology behind his performances.
He had a world-class act. He needed a world-class editorial partner. So he partnered with Kevin Anderson & Associates.
He had a world-class act. He needed a world-class editorial partner. So he partnered with Kevin Anderson & Associates.
He had a world-class act. He needed a world-class editorial partner. So he partnered with Kevin Anderson & Associates.
He had a world-class act. He needed a world-class editorial partner. So he partnered with Kevin Anderson & Associates.
The KAA Advantage
The KAA Advantage
The KAA Advantage
How we turned a legendary live act into a bestselling, big-five book.
How we turned a legendary live act into a bestselling, big-five book.
Concept & Voice:
Concept & Voice:
Concept & Voice:
Concept: KAA worked with Oz from concept to publication - transforming stage stories into a clear narrative structure.
Concept: KAA worked with Oz from concept to publication - transforming stage stories into a clear narrative structure.
Concept: KAA worked with Oz from concept to publication - transforming stage stories into a clear narrative structure.
Strategic Positioning:
Strategic Positioning:
Strategic Positioning:
Together, we positioned Read Your Mind as a modern twist on How to Win Friends and Influence People - a book about tools, not tricks.
Proposal, Agent, and Deal:
Proposal, Agent, and Deal:
Proposal, Agent, and Deal:
KAA helped develop a proposal that showcased Oz’s platform, endorsements, and concept strength. Our team guided him through agent selection and negotiations, leading to a major deal with Viking Books.
KAA helped develop a proposal that showcased Oz’s platform, endorsements, and concept strength. Our team guided him through agent selection and negotiations, leading to a major deal with Viking Books.
KAA helped develop a proposal that showcased Oz’s platform, endorsements, and concept strength. Our team guided him through agent selection and negotiations, leading to a major deal with Viking Books.
Launch & Amplification:
Launch & Amplification:
Launch & Amplification:
As launch approached, Oz’s story and message hit major outlets: 60 Minutes, The Today Show, Good Morning America, Live with Kelly & Mark, The Howard Stern Show, CBS Mornings, The New York Times, Forbes, and more.
As launch approached, Oz’s story and message hit major outlets: 60 Minutes, The Today Show, Good Morning America, Live with Kelly & Mark, The Howard Stern Show, CBS Mornings, The New York Times, Forbes, and more.
As launch approached, Oz’s story and message hit major outlets: 60 Minutes, The Today Show, Good Morning America, Live with Kelly & Mark, The Howard Stern Show, CBS Mornings, The New York Times, Forbes, and more.
Result: the same psychology that made his performances unforgettable was now available in book form - to readers everywhere.
Result: the same psychology that made his performances unforgettable was now available in book form, to readers everywhere.
What Happened Next:
What Happened Next:
What Happened Next:
Instant New York Times Bestseller
Book sold at auction to HarperCollins
Instant New York Times Bestseller
Instant New York Times Bestseller
Published by Viking (Penguin Random House)
Hit the Wall Street Journal Bestseller List
Published by Viking (Penguin Random House)
Published by Viking (Penguin Random House)
Soared to the top of bestseller lists
Featured on major media platforms
Soared to the top of bestseller lists
Soared to the top of bestseller lists
Backed by endorsements from David Goggins, Mark Cuban, Jay Shetty, Adam Grant, Tony Robbins, Katie Couric, and more
Endorsed by Tony Robbins
Backed by endorsements from David Goggins, Mark Cuban, Jay Shetty, Adam Grant, Tony Robbins, Katie Couric, and more
Backed by endorsements from David Goggins, Mark Cuban, Jay Shetty, Adam Grant, Tony Robbins, Katie Couric, and more
Turned Oz’s decades of experience into a repeatable system for mastering mindset, influence, and high-performance habits
Ken built a national personal-brand platform
Turned Oz’s decades of experience into a repeatable system for mastering mindset, influence, and high-performance habits
Turned Oz’s decades of experience into a repeatable system for mastering mindset, influence, and high-performance habits
Oz didn’t just add “author” to his bio. He built a scalable asset around his expertise.
Oz didn’t just add “author” to his bio. He built a scalable asset around his expertise.
Ken didn’t just publish a book. He built a legacy business
around it.
Read Your Mind became more than a companion to Oz’s performances - it became the central asset of his brand.
Read Your Mind became more than a companion to Oz’s performances - it became the central asset of his brand.
Read Your Mind became more than a companion to Oz’s performances - it became the central asset of his brand.
KAA’s work ensured the book would stand on its own: a timeless, high-utility resource that can reach readers long after the lights go down and the stage is cleared.
KAA’s work ensured the book would stand on its own: a timeless, high-utility resource that can reach readers long after the lights go down and the stage is cleared.
KAA’s work ensured the book would stand on its own: a timeless, high-utility resource that can reach readers long after the lights go down and the stage is cleared.
Could Your Book Follow the Same Path?
Could Your Book Follow the Same Path?
Could Your Book Follow the Same Path?
Books That Built Reputations - and Businesses
Books That Built Reputations - and Businesses
Books That Built Reputations - and Businesses
With 30+ former Big-5 editors & publishing executives, our team has guided 5,000+ authors and sold 100M+ books - helping founders create books that grow their business.
With 30+ former Big-5 editors & publishing executives, our team has guided 5,000+ authors and sold 100M+ books - helping founders create books that grow their business.
With 30+ former Big-5 editors & publishing executives, our team has guided 5,000+ authors and sold 100M+ books - helping founders create books that grow their business.
200+
200+
200+
Sunday Times & New York Times Bestsellers
Sunday Times & New York
Times Bestsellers
Sunday Times & New York Times Bestsellers
600+
600+
600+
Bestsellers
Bestsellers
Bestsellers
5,000+
5,000+
5,000+
New Authors Launched
New Authors Launched
New Authors Launched
100mil+
100M+
100mil+
Books Sold
Books Sold
Books Sold
Scott Cawthon
#1 New York Times- Best Selling Author, Over 1 million copies sold!
#1 New York Times- Best Selling Author, Over 1 million copies sold!
"Kevin Anderson’s team delivers excellence -responsive, dedicated, and trusted partners on over a dozen manuscripts, including Five Nights at Freddy’s."
"Kevin Anderson’s team delivers excellence -responsive, dedicated, and trusted partners on over a dozen manuscripts, including Five Nights at Freddy’s."
Brian Baumgartner
Actor on NBC’s The Office and author of New York Times bestseller.
Actor on NBC’s The Office and author of New York Times bestseller.
“Thanks to the tireless support of Kevin Anderson & Associates - especially Eric Spitznagel - for shaping our story with such skill and heart.”
“Thanks to the tireless support of Kevin Anderson & Associates - especially Eric Spitznagel - for shaping our story with such skill and heart.”
Ken Rusk
Author of Wall Street Journal Bestseller.
Author of Wall Street Journal Bestseller.
“I didn't have a built-in audience to sell thousands of books to. But within a few months, I was a best selling author!”
“I didn't have a built-in audience to sell thousands of books to. But within a few months, I was a best selling author!”
Tom Golisano
Self-made billionaire, founder of Paychex, and author of the #1 national bestseller Built, Not Born
Self-made billionaire, founder of Paychex, and author of the #1 national bestseller Built, Not Born
"Kevin Anderson & Associates guided me seamlessly through the publishing process - capturing my voice and bringing clarity to every page."
"Kevin Anderson & Associates guided me seamlessly through the publishing process - capturing my voice and bringing clarity to every page."
Bestselling author, millions of copies sold
Bestselling author, millions of copies sold
Bestselling author, millions of copies sold
NYT bestseller by producers of NBC’s The Office
NYT bestseller by producers of NBC’s The Office
NYT bestseller by producers of NBC’s The Office
No. 1 NYT bestseller with 9,000,000+ copies sold
No. 1 NYT bestseller with 9,000,000+ copies sold
No. 1 NYT bestseller with 9,000,000+ copies sold
NYT bestseller, 100,000+ copies sold
NYT bestseller, 100,000+ copies sold
NYT bestseller, 100,000+ copies sold
Six-figure deal with Harper and WSJ bestseller
Six-figure deal with Harper and WSJ bestseller
Six-figure deal with Harper and WSJ bestseller
#1 national and WSJ bestseller
#1 national and WSJ bestseller
#1 national and WSJ bestseller